Content design & UX writing
I’ve been a content designer and UX writer for over a decade. With a recent focus on fintech, insurance, SaaS, and telco, I’m skilled at crafting conversational, accessible, and empathetic copy that supports diverse user needs. I collaborate closely with product owners, designers, developers, legal/compliance teams, and accessibility specialists to deliver user-centered experiences that help meet business objectives.
Featured project
I was the lead content designer and UX writer for a major revamp of Sun Life’s online Evidence of Insurability (EOI) application experience.
I was instrumental in helping improve clarity and usability for millions of employer-sponsored medical insurance plan applicants.
Content design & UX writing projects
An online experience for millions of insurance applicants
During a major revamp of the online Evidence of Insurability (EOI) application, I transformed complicated medical content into an easy-to-understand, personalized, and empathetic experience.
A digital banking app for 1.8 million new users
Following the Bank of the West acquisition, onboarding first-time app users was the first hurdle. I was able construct a content strategy and design the content to maximize adoption and trust.
A web campaign to attract thousands of new customers
With back-to-school campaigns running, I developed a strategy and designed the content to attract new customers by making it easy to bring your own device (BYOD) and number to AT&T.
A website redesign project to attract high-profile clients
During the redevelopment of Tulip's website, I wrote user-centric copy for all product, service, and company pages. The end result was an informative, conversational, and compelling experience.
Copywriting projects
Web writing for Burnie Group
I was recruited by a B2B growth marketing agency to work with the Principal & Founder and other subject matter experts to develop copy for a robust new website.
Ghostwriting for OCI Group
I interiewed forensic engineers and translated their knowledge into plain language blog posts targeted at adjusters and other insurance-related decision makers. It was an amazing learning experience.