Content design & UX writing
I’m a content designer and UX writer with over a decade of experience, most recently in fintech, insurance, SaaS, and telco. I specialize in conversational, accessible, and empathetic content that supports real user needs while meeting business goals. I work closely with product owners, designers, developers, and compliance teams to turn complex problems into clear, human experiences.
Featured project
I was the lead content designer and UX writer for a major revamp of Sun Life’s online Evidence of Insurability (EOI) application experience.
I was instrumental in helping improve clarity and usability for millions of employer-sponsored medical insurance plan applicants.
Content design & UX writing projects
An online experience for millions of insurance applicants
During a major revamp of the online Evidence of Insurability (EOI) application, I transformed complicated medical content into an easy-to-understand, personalized, and empathetic experience.
A digital banking app experience for 1.8 million new users
Following the Bank of the West acquisition, onboarding first-time app users was a potential hurdle. I was able develop a strategy and design the content to maximize adoption and trust.
A web campaign that attracted half a million new customers
With back-to-school campaigns running, I developed a strategy and designed the content to attract new customers by making it easy to bring your own device (BYOD) and number to AT&T.
A website redesign project to attract high-profile clients
During the redevelopment of Tulip's website, I wrote user-centric copy for all product, service, and company pages. The end result was an informative, conversational, and compelling experience.
Copywriting projects
Web writing for a robust new website
I was recruited by a B2B growth marketing agency to work with the Principal & Founder and other subject matter experts to develop copy for a new, more engaging and compelling website.
Ghostwriting forensic engineering articles
I interiewed forensic engineers and translated their knowledge into plain-language articles targeted at adjusters and other insurance-related decision makers. It was an amazing learning experience.