Content design & UX writing
I’m a content designer and UX writer with over a decade of experience, most recently in fintech, health and medical insurance, SaaS, and telco. I specialize in conversational, accessible, and empathetic content that supports real user needs while meeting business goals.
I work closely with product owners, designers, developers, and compliance teams to turn complex problems into clear, human experiences, and I’m proficient using Figma, Confluence, and Jira to collaborate across teams, document content decisions, and deliver consistent, high-quality UX.
Featured project
I was the lead content designer and UX writer for a major revamp of Sun Life’s online Evidence of Insurability (EOI) application experience.
I was instrumental in helping improve clarity and usability for millions of employer-sponsored medical insurance plan applicants.
Content design & UX writing projects
An online experience for millions of insurance applicants
During a major revamp of the online Evidence of Insurability (EOI) application, I transformed complicated medical content into an easy-to-understand, personalized, and empathetic experience.
A digital banking app experience for 1.8 million new users
Following the Bank of the West acquisition, onboarding first-time app users was a potential hurdle. I was able develop a strategy and design the content to maximize adoption and trust.
A web campaign that attracted half a million new customers
With back-to-school campaigns running, I developed a strategy and designed the content to attract new customers by making it easy to bring your own device (BYOD) and number to AT&T.
A website redesign project to attract high-profile clients
During the redevelopment of Tulip's website, I wrote user-centric copy for all product, service, and company pages. The end result was an informative, conversational, and compelling experience.
Copywriting projects
Web writing for a robust new website
I was recruited by a B2B growth marketing agency to work with the Principal & Founder and other subject matter experts to develop copy for a new, more engaging and compelling website.
Writing forensic engineering articles
I interiewed forensic engineers and translated their knowledge into plain-language articles targeted at adjusters and other insurance-related decision makers. It was an amazing learning experience.