Colin Purcell

Hi

I’m a Content Designer and UX Writer living in Peterborough, Ontario.

My appreciation for good writing started early. In grade six, over the Christmas holidays, I read The Hobbit by J.R.R. Tolkien—an adventure told in a conversational narrative and childlike tone, using advanced language and perfect grammar at the same time. I didn’t know it then, but Tolkien may have been my first real writing teacher.

After university (I earned a Political Science degree from the University of Guelph), I began my career as an editor at two legal publishing companies: Thomson Reuters and Wolters Kluwer. From there, I moved to Bell, starting as an Assistant Editor in the B2B space and, over six years, working my way up to Manager, Editorial & E-communications.

Since then, I’ve worked with web design agencies and in-house teams as a content designer and UX writer, helping organizations clarify complex ideas and create more human digital experiences. That work has included projects for Mazda, Parks Canada, the Kawartha-Haliburton Children’s Aid Society, and—more recently—TML Supply Company, Tulip, AT&T, BMO, and Sun Life.

View and/or download my resume

Outside of work, I’m a husband and a dad, a reluctant dog person, a hobbyist photographer, and a pizza snob. I like to read, but I don’t do near enough of it outside of work. I love western movies, stand-up comedy, and retro video games. My favourite foods are jambalaya, menudo, and spaghetti and meatballs. How’s that for an ABOUT page? 

Colin and B

My approach to writing

Conversation

Throughout my career, I’ve been able to communicate complex ideas using an informal, colloquial writing style. This increases the odds of copy being read and understood. It also helps build trust and encourages the reader to continue their journey.

Empathy

I write with empathy first—using plain language, clear structure, and thoughtful microcopy to reduce anxiety and cognitive load. My goal is to help people feel understood, supported, and confident through every step of the user experience.

Conversion

I write to convert by aligning user intent with business goals. Through clear value propositions, purposeful CTAs, and friction-reducing language, I help users make decisions faster—without pressure, condescention, or sacrificing trust.