I’m a Content Designer and UX Writer living in Ontario, Canada.

My appreciation for good writing started early. In grade six, over the Christmas holidays, I read The Hobbit by J.R.R. Tolkien—an adventure told in a conversational narrative and childlike tone, using advanced language and perfect grammar all at the same time. I didn’t know it then, but Tolkien may have been my first real writing teacher.

After university, I spent the first few years of my career as an editor at two legal publishing companies: Thomson Reuters and Wolters Kluwer. From there I moved to Bell, starting as an assistant web editor in the B2B space and, over six years, working my way up to manager of editorial & e-communications.

Since then, I’ve worked with agencies and in-house teams as a content designer and user experience (UX) writer, helping organizations clarify complex ideas and create more human digital experiences. That work has included projects for Mazda, Honda, Parks Canada, the Kawartha-Haliburton Children’s Aid Society, Peterborough County, the Ganaraska Region Conservation Authority, TRADER Corporation, and—more recently—Tulip.io, AT&T, BMO, and Sun Life.

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My approach to writing

Conversation

I’m able to communicate complex ideas using an informal, colloquial writing style. This increases the odds of copy being read and understood. It also helps build brand trust through authenticity, and it encourages the reader to continue their journey.

Empathy

I write with empathy first—using plain language, clear structure, and thoughtful microcopy to reduce anxiety and cognitive load. My goal is to help people feel understood, supported, and confident through every step of the user experience.

Conversion

I write to convert by aligning user intent with business goals. Through clear value propositions, purposeful CTAs, and friction-reducing language, I help users make decisions faster—without pressure, condescention, or sacrificing trust.