Hi
I’m a Content Designer and UX Writer living in Peterborough, Ontario.
I learned my appreciation for good writing through reading, and it started in grade six. I read The Hobbit by J.R.R. Tolkien over the Christmas holidays—adventure told in a conversational narrative and childlike tone, using advanced language and perfect grammar at the same time. I think Tolkien may have taught me to write.
Fast forward to post-university (I earned a Political Science degree at University of Guelph), After graduating, I worked as an Editor at two legal publishing companies: Thomson Reuters and Wolters Kluwer. From there I moved to Bell where I started as an Assistant Editor in their B2B space, and over the course of six years, I worked my way up to Manager, Editorial & E-communications.
Since then, I’ve had the opportunity to work with web design agencies, doing content design for organizations including Mazda, Parks Canada, and the Kawartha-Haliburton Children’s Aid Society. More recently I’ve worked as a content designer and UX writer for TML Supply Company, Tulip, AT&T, BMO, and Sun Life.
My approach to writing
Conversation
Throughout my career, I’ve been able to communicate complex ideas using an informal, colloquial writing style. This increases the odds of copy being read and understood. It also helps build trust and encourages the reader to continue their journey.
Empathy
I write with empathy first—using plain language, clear structure, and thoughtful microcopy to reduce anxiety and cognitive load. My goal is to help people feel understood, supported, and confident through every step of the user experience.
Conversion
I write to convert by aligning user intent with business goals. Through clear value propositions, purposeful CTAs, and friction-reducing language, I help users make decisions faster—without pressure, condescention, or sacrificing trust.