Content design & UX writing
Featured project
I was the lead content designer and UX writer for a major revamp of Sun Life’s online Evidence of Insurability (EOI) application experience.
I was instrumental in helping improve clarity and usability for hundreds of thousands of employer-sponsored medical insurance plan members.
Content design projects
Content design and UX writing for Sun Life
During a major revamp of the online Evidence of Insurability (EOI) application, I transformed complicated medical content into an easy-to-understand, personalized, and empathetic experience.
Content design & UX writing for BMO
Following the Bank of the West acquisition, onboarding first-time app users was the first hurdle. I was able construct a content strategy and design the content to maximize adoption and trust.
UX writing and content design for AT&T
With back-to-school campaigns running, I developed a strategy and designed the content to attract new customers by making it easy to bring your own device (BYOD) and number to AT&T.
UX writing for Tulip
During the redevelopment of Tulip's website, I wrote user-centric copy for all product, service, and company pages. The end result was an informative, conversational, and compelling experience.
Copywriting projects
Article writing for TRADER Corp.
I was hired by TRADER to write a collection of articles for dealership owners. The topics were related to web design, SEO, the importance of grammatically perfect communication, and inclusivness.
Ghostwriting for OCI Group
I interiewed forensic engineers and translated their knowledge into plain language articles for the general public. It was an amazing learning experience and I was so happy to be helpful.