Content design and UX writing for Sun Life
I was the lead content designer and UX writer for a major revamp of Sun Life’s online Evidence of Insurability (EOI) application experience.
I was instrumental in helping improve clarity and usability for hundreds of thousands of employer-sponsored medical insurance plan members.
Content Design & UX Writing
Content design and UX writing for Sun Life
During a major revamp of the online Evidence of Insurability (EOI) application, I transformed complicated medical content into an easy-to-understand, personalized, and empathetic experience.
Content design & UX writing for BMO
Following the Bank of the West acquisition, onboarding first-time app users was the first hurdle. I was able construct a content strategy and design the content to maximize adoption and trust.
UX writing and content design for AT&T
Good AT&T project intro copy will go here soon.
UX writing for Tulip
During the redevelopment of Tulip's website, I was responsible for writing user-centric copy for all product, service, and company pages. The end result was an informative, compelling, and conversational experience.
Copywriting
Article writing for TRADER Corp.
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Ghostwriting for OCI Group
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