SEO is now about content, not programming trickery.
Search Engine Optimization (SEO) begins with good content. It’s funny though… so many web design companies brag about being experts at SEO. They’ve got programming styles and keyword strategies, and they’ll add your website to online directories. Those are “black hat SEO” tactics that could potentially hurt your ranking. Google has published many articles and blog entries to this effect and the number of web developers that are either unaware of or choose to ignore this guidance is scary.
Listen to Google.
SEO is largely driven by content. And if you’re good at what you do, then you likely have legitimate content to offer. Even if you don’t know it yet! Google has stated clearly on numerous occasions that they’re working to develop algorithms that return search results based on content. They’re working very hard to weed out the nonsense and push deserving websites to the top of the rankings. There will always be a tagging and metadata component, but the heart of SEO is quickly becoming content. I can help you create web content that’s honest, concise and recognized as legitimate by Google and other search engines. SEO is the work of content strategists and their clients, not the work of web developers. I can help you get there.