Embrace social media or get left behind.
By establishing industry connections and sharing information, you can legitimize your business and establish yourself as an expert in your field. And by connecting and conversing with potential customers, you can begin to develop brand recognition and trust. You can become a vocal member of the community, and when people need your product or services, your brand will already be on their minds. It’s not as complicated as you might think. I’ll show you how it works and get you started.
Twitter is powerful for small business.
If you think Twitter is about telling people you’re at the local coffee shop, you’re wrong. And if you’re already using Twitter to blast out self-serving, sales messaging and you’re seeing little or no results, it’s because you’re using it wrong. For small businesses, Twitter a sharing platform where users have conversations, exchanging information and resources. There are whole communities on Twitter based around your industry, location and passion. And they’re talking. Why not be part of the conversation?
You’ve got more to blog about than you think.
A blog is basically an online journal. A blog can used to share information, tell stories and interact with your audience. You don’t need to be a professional writer to run a successful blog. If you’re good at what you do, and if you’re passionate about your business, then you’ve already got stuff to say. But right now it’s likely coming out in face-to-face conversations with friends, family and clients. That’s your blog material! Once a week, once a month – semi-regular blogging will keep your customers engaged and it’ll help your website’s ranking in Google search results. I’ll get you started and before long you’ll be a pro.