SEO is about content, not trickery.
There’s an infinite number supposed “experts” out there claiming to know about search engine optimization (SEO), and the standard approach to convincing would-be clients is to throw marketing jargon at them. They’ve got keyword density and inbound linking strategies, and they’ll submit your website to search engines. Nonsense and “black hat SEO” tactics that could potentially hurt your ranking! Scary stuff. My approach is different. I’m highly educated on the subject, and I’ve had lots of real success.
Content is KING
Google is making no secret of its plan to base all future search results on authentic, informative content. If your website speaks honestly and intelligently about the products and/or services you offer, then you’ll be rewarded with good organic rankings. Writing for the web has been part of my career skill set for over 10 years. I can help you develop authentic, compelling web copy and meta data that resonates with both users and search engines.
Accurate meta data
Each and every page of your website needs to contain accurate meta data that reflects page content. Meta data is buried in the source code and serves two purposes:
- To introduce and summarize page content for search engines
- For display to human users in search engine results pages (SERPs)
Meta data has a huge impact on organic SEO. It needs to honestly and accurately summarize page content, and fit within specific character counts for optimal display. Most developers and understaffed web agencies are unable to offer real SEO services, so the meta data gets neglected. In the current search climate where content is the #1 factor affecting SEO and page ranking, neglecting meta data is unprofessional and unacceptable. I’ve been really successful at crafting meta data to help my clients achieve higher organic rankings and I can do the same for your business.
Google recommends responsive design for SEO
Google prefers websites that work on all devices using a single URL:
“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices.”
And Google penalizes sites that make mobile browsing difficult:
“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.”
Both are quotes from the Official Google Webmaster Central Blog. The message is clear: Google wants to serve up responsive websites in search results.