If you’re a small business owner, you probably don’t have time to learn about web design. And all the technical stuff you’ve been told probably sounds like it makes sense. But how do you know who to trust? What do you look for in a portfolio? Should you work with an agency or a freelancer? Choosing a web designer isn’t easy. Make sure you’re
Have you attended social media seminars/webinars, or found articles about how to use Twitter? There are way too many people out there giving bad advice. Here are a few of the foolish things you may have been told. “Never follow more people than are following you.” WRONG Worrying about numbers and the appearance of popularity is silly. Follow who and what you want to
A couple of weeks ago I was talking with a client about a proposal she’d received. Part of it included ‘social media management’ and it talked about how the agency would use “existing partnerships to quickly add fans and followers” to social profiles, and about how they’d tweet X number of times per day/month for X amount of dollars. It was a dubious offer,
A little more than 3 weeks after the Divada Hand Crafted Kitchens website launched, I got an email message from owner Anthony Sgambelluri. We’d talked since the launch, about WordPress and about the traffic and analytics after his company had been featured on an episode of Love It or List It, but this email came out of the blue. And it made my week.
One of the best moves any small business can make to optimize its website: Open a Google Places account. Google Places for Business is a tool designed to help companies that depend on local clientèle get listed accurately in search rankings. It’s a do-it-yourself strategy that’s more powerful than any of the techniques offered by shady SEO companies claiming they can boost your ranking