Have you attended social media seminars/webinars, or found articles about how to use Twitter? There are way too many people out there giving bad advice. Here are a few of the foolish things you may have been told.
“Never follow more people than are following you.” WRONG
Worrying about numbers and the appearance of popularity is silly. Follow who and what you want to follow. Quality followers happen through conversation and networking, not by tricking people into thinking you’re popular. This tidbit of terrible advice is what spawns the junk followers approach of too many social media management companies.
“Whenever someone follows you, the etiquette is to follow them back.” WRONG
Think about that for a second. Imagine you’re Coca-Cola, tweeting about promotions and stuff, and you take the approach of following back every Average Joe that follows you. You’re not interested in the conversations they’re engaged in, you’re just following a stupid rule. How valuable and authentic is that? Terrible advice. Again, follow who and what you want to follow.
“Schedule your tweets for specific times during the day.” WRONG
Tweet when you want to tweet. Remember, this is networking. You’re engaging in conversation with (hopefully) real people. You’re not timing a commercial for pizza during a football game when watchers are most likely to be hungry. Be authentic. Tweet when you have time; engage in conversation when you feel a need to. Twitter is a long-term networking initiative. It’s an extension of your real life networking and faking it will not work.
“Sync with Facebook so your updates get tweeted automatically.” WRONG
Nothing is more annoying than a lengthy Facebook post that gets pushed to Twitter and cut off at the 140-character limit. Twitter is conversation, and automating tweets is not conversation.
“You need to hire an agency to tweet for you.” WRONG
Nobody knows your business better than you. And since Twitter is conversation, the person or people need to be intimate with the happenings within your organization. Very few agencies are able to accomplish this. And even if/when they are, imagine the backlash and lost trust that’ll happen when your followers learn that you’ve paid some company to pretend to be you. Do the tweeting yourself, or have someone within your organization take on the responsibility.
Trust me, Twitter can work for your business.
Twitter is highly effective and it’s addictive. Once you get the hang of it, you’ll wonder why you were hesitant in the beginning. I hope the above advice is helpful. If you want to talk more on the subject, comment below or tweet me at @41elmdale. I’ll be happy to discuss strategies specific to your business.